Keynote Speaker

Our keynote presentation by Dr. Gloria M. Boone emphasizes the advertising concept of branding: what branding is, how to build an unique brand identity for a convention, and how to capitalize on that brand identity. She will also discuss how new advertising and marketing technologies can be applied to spreading the word about the convention.

Dr. Gloria Boone is a Professor of Communication at Suffolk University in Boston, Massachusetts. She teaches classes in advertising, new media, usability, web design, and rhetoric. She has published books on rhetorical communication and on business communication. Her articles deal with usability of websites, social media marketing, advertising and rhetoric. She consults with businesses and health care organizations on advertising, usability, communication and integrated marketing communication. As a classically trained rhetorician, she believes that the arts and the humanities inform "new" developments in web design, technology and communication. She holds a Ph.D. from Ohio University. Visit Gloria's website at http://infoacrs.com.

Gloria's Keynote Speech slides are available at http://infoacrs.com/branding.html.